For LCP-registered aesthetic clinics, Klang Valley

More consultations.
Not one post you would have to take down.

Solae runs paid patient acquisition for aesthetic clinics: approval-first creative, WhatsApp booking, and numbers every week. You fund the ads. For the first 30 days you pay per booked consultation and nothing else.

Start the 30-day pilot Get the 2026 ad rules checklist

Built on the KKM clinic advertising guideline in force since 5 June 2026, the MMC social media guideline, and Meta's health and wellness standards.

RM35 to 135
Cost per enquiry on reels for aesthetic treatments, by procedure
30 to 45%
Lower cost per lead when the doctor is on camera versus static creative
1 in 7
Malaysian dental clinic posts found in breach of the equivalent rules in a published review, mostly promos and free offers
Malaysian aesthetic clinic Meta benchmarks 2026, and a published compliance review of dental clinic Facebook and Instagram posts against Malaysian Dental Council rules. Your numbers will depend on your treatment mix and your doctor.
Why most clinic ads fail

The three ads every agency wants to run are the three the rules don't allow.

KKM rewrote the clinic advertising guideline this year. The safe move is not to advertise less. It is to build creative from the rules up.

The festive discount with a freebie

Packages and price cuts are allowed. Free treatments are not. Gifts of any kind are not. Half the "Raya promo" posts in the Klang Valley break one of those two lines.

KKM 7.1.3 and 7.2

The before and after

Meta loosened its rules in July. The Medicine Advertisements Board did not. Its standing decision is that advertisements should not contain before and after pictures. In Malaysia, that is the one that counts.

MAB 2/2019

The doctor as the hero

Your doctor's name, qualifications and field can be stated. "Ten thousand procedures", "most experienced in PJ" and patient praise for their skill cannot. The doctor on camera educating is the format that works and the one that passes.

KKM 4.2 and 4.5, MMC 2.6
How it works

Strategy first. Approval before spend.

Same Solae process. Diagnose the buyer, build around them, put it into market and keep it sharp. For clinics, "build" includes the approvals.

01

Diagnose

Who your best patient is, what they believe, and what moves them to a consultation.

  • Audit of your live ads, captions and landing page against the 2026 rules
  • LCP and registration check for every doctor who will appear
  • Treatment mix and margin, so we lead with what pays
02

Build

Two content lanes, one landing page written to the guideline, one WhatsApp flow with a single call to action: book a consultation.

  • Doctor-led educational reels, credentials on screen
  • KKLIU applications filed and tracked, three posts per application
  • Landing page and booking flow that say exactly what the rules allow
03

Activate

Meta campaigns to adults only, tuned weekly on cost per booked consultation, not impressions.

  • Weekly numbers: spend, enquiries, consultations booked, show rate
  • Monthly session with your team on what to say next
  • Every new creative linted before it goes anywhere near an ad account
Lane one

Approved creative

Anything that names a treatment and invites people in needs Lembaga Iklan Ubat approval first. We plan for it instead of pretending it does not exist.

  • Batched in threes: one frame plus one caption per post, a video counts as one post
  • RM300 per application, filed with the doctors' qualifications and aesthetic training as required
  • Approval number carried on every ad, social logos declared on the application
  • Models or actors where a "patient" is shown, with the illustrative-purposes line
Lane two

Exempt content

Content that makes no treatment claim does not need approval. It builds the audience the approved ads convert.

  • Premises and experience: the clinic, the team, the hospitality, the environment
  • Educational pieces by the doctor, without an invitation to book or contact details
  • Accreditation, opening and award announcements, name and date only
  • Retargeting of people who already engaged, into the approved lane
The pilot

Thirty days. You fund the ads. You pay for consultations booked.

  • Term30 days, from the first approved ad going live
  • Ad spendFunded by the clinic in your own ad account. We suggest RM4,000 to RM7,500 for a single branch
  • Our feeRM150 per booked consultation, invoiced weekly against your calendar. Nothing up front
  • ApprovalsKKLIU application fees at cost, filed by us
  • After day 30Continue on a retainer from RM4,500 a month plus ad spend, or stop. The account, the approvals and the landing page stay with you

Who this is for

We only take clinics we can advertise legally. That protects you as much as us.

  • Every doctor who appears holds a current Letter of Credentialing and Privileging on the Ministry of Health registry
  • The clinic is registered under the Private Healthcare Facilities and Services Act
  • A doctor willing to be on camera for education, or a budget for models
  • Someone who answers WhatsApp within office hours
Ask about the pilot
Try it

Paste a caption. See what the rules would flag.

This is the first check every piece of our creative goes through. It is indicative, not legal advice, and it does not replace Lembaga Iklan Ubat. It does catch the mistakes that get posts reported.

Rules cited: KKM Garis Panduan Pengiklanan untuk Kemudahan dan Perkhidmatan Penjagaan Kesihatan (Pindaan LIU 1/2026), Medicine Advertisements Board Policy and Decision (Services) April 2026, MMC Dissemination of Information Guideline V2/2025, Medicines (Advertisement and Sale) Act 1956 s.4A, Meta Advertising Standards.

Free download

The 2026 aesthetic clinic ad rules, on one page.

KKM, MMC and Meta, cross-referenced, in plain English. What you can say, what you cannot, and what needs a KKLIU number before it goes live. Print it and put it next to whoever posts.

  • Six things you can advertise without approval
  • The thirteen claims that get posts reported
  • What to do when a patient wants to give a testimonial
  • The Meta settings that stop rejections before they happen
  • The approval workflow, batched so it costs RM300 per three posts
Send it to me on WhatsApp

or by email

You will get the checklist, then four short messages over two weeks on the rules clinics most often trip on. Reply stop at any point.

Photo of Temara
Who you will work with
“Good marketing for a clinic is buyer psychology made visible, inside the lines the regulator drew. Most agencies only do the first half.”

Temara Inigo founded Solae after four years building marketing strategy for AI and B2B technology companies, and before that running end-to-end SEO programmes for an international agency serving more than a hundred and fifty clients. Solae is strategy first. The strategist who writes your brief is the person who delivers it, and every key decision happens with you in the room.

Paid media, landing pages and the automation behind the weekly numbers are run by Solae's performance partner, who has built and scaled paid acquisition for an education business in Malaysia from zero.

Common questions

Straight answers.

Do our ads really need Lembaga Iklan Ubat approval?

If an ad refers to a skill or service for treating, preventing or diagnosing a condition of the human body, and invites people to seek it, yes. That is section 4A of the Medicines (Advertisement and Sale) Act 1956 and paragraph 1.3 of the KKM guideline. Ads that make no treatment claim, educational pieces without an invitation to book, signboards, seminar notices and award announcements are exempt. We plan creative in both lanes so approvals never become the bottleneck.

Can we show before and after photos?

Not in advertisements. The Board's decision MAB 2/2019 says advertisements should not contain before and after pictures, and that decision was carried into the April 2026 policy list. Meta permits some of it for general cosmetic procedures, but Meta's permission does not override KKM. In a consultation, with consent, that is a different conversation and a clinical one.

Can we run promotions?

Packages, discounts and price reductions on your own services are allowed and can be stated plainly, for example "20 percent off on Mother's Day". Free treatments are not allowed. Gifts of any kind are not allowed. Comparing your price with another practitioner's is not allowed.

Can our doctor appear in the ads?

Yes, with limits. Photos of registered practitioners are allowed in broadcast and online media within size limits and must not be self-promotional. Names, qualifications and field of practice can be listed. What is not allowed is promoting an individual doctor's skill, knowledge or experience, or showing a practitioner performing a procedure on a patient. Our best-performing format, the doctor explaining a treatment to camera, sits inside all of that.

What about patient testimonials and influencers?

Both are allowed only about the premises: cleanliness, hospitality, environment. Neither may speak to the treatment received or the doctor's skill. Influencers, models, treated patients and other professionals all count as celebrities under the guideline. The Board also does not allow ads that use patients receiving treatment, so any "patient" in an ad is a model with the required statement on screen.

Who owns the ad account and the approvals?

You do. Ads run from your Business Manager with us as a partner. KKLIU approvals are issued to the clinic. If we part ways, everything stays with you.

Is this legal advice?

No. We work from the public guidelines, we file approvals properly, and we keep your creative inside them. Decisions on approval belong to Lembaga Iklan Ubat, and professional conduct questions belong to the Malaysian Medical Council.

Send us your last three posts.

We will tell you which would pass, which would not, and why. Thirty minutes, no deck. If it is a fit, we scope the pilot together.

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